In CMGT 537: The Industry, Science and Culture of Video Games, our team created  a GTM plan for upcoming ARPG game "BlackMyth: Wukong". Content includes Business Review, Positioning, Marketing Pillars, and Tactical GTM Plans.

In PRL 215, our team "Media X" created a series of contents and media plans for the Everson Museum of Art, conducting younger generation as the target audience, and gain more feedbacks and public engagement.

I wrote a series of articles for Zara. As one of the best-known fast fashion clothing brands in the world, Zara wants to express its core concepts of keeping up with the fashion trends and willing to take social responsibilities.

WarmChills is an imaginary company that produces microwaveable ice cream. Under this topic, I applied the PESO model and using data to analyze the company and product positioning.

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This section includes PESO Analyze, Using data in Writing, Audiences persona.

In PRL 425, our team "PR Theory" created  a strategic plan for Syracuse's local nonprofit organization Refugee and Immigrant Self-Empowerment to increase the awareness among refugee communities and attract more potential donors and volunteers. 

Awarded as "Campaign of the month," the National Geographic Campaign "Missing Cat" uses a creative and unique way to deliver the message of protecting big cats. The case study conducts a detailed analysis of the process of the campaign.

In my PR Research class, I worked as the Account Executive for my public relations team. My team and I performed research and survey on COVID-19 vaccine hesitancy using Qualtrics.