RISE Syracuse Campaign

RISE’s primary public relations issue is being able to effectively increase awareness of the organization both in and out of the community that it serves. The organization needs to establish clear channels of communication to communicate with potential clients and in addition to larger, local communities. 

 

Campaign objectives include increasing awareness of the organization in addition to also boosting awareness of the local immigrant and refugee population in Onondaga County. The campaign initiatives should be aimed to educate residents of Onondaga County about the local immigrant and refugee population as well as the work that RISE does to support these groups. The campaign should also work to improve social media activity and involvement as a way to further increase awareness and raise money for the organization.