About the Campaign
As the very first Chinese AAA title, Black Myth:Wukong blends traditional eastern legendary literature piece, create an action- adventure game themed around Chinese novel Journey to the West, which could let players dive into an Eastern fantasy world, where every battle is a step into the unknown. Lead people take the journey through rich Chinese lore, mastering innovative combat and encountering characters that bring the story to life.
Based on the combination of striking visual effects and mysterious Eastern storytelling, Our GTM plan magnifies the game features to the western countries and positions the game as ARPG to target both ARPG and Soulslike game enthusiasts who are looking for immersive narratives and innovative combat mechanics. Content includes industry reviews, audience analysis, competitive landscape, marketing pillars, goals and tactics.
